Labor organizer and scholar Jane McAlevey says there were many warning signs that the historic Amazon union drive in Bessemer, Alabama, would fail. Workers at the Amazon warehouse voted overwhelmingly against forming a union after a months-long vote by mail, with Amazon using widespread intimidation and misinformation to undermine the effort. But McAlevey says organizers made a number of missteps in their campaign and didn’t do enough to engage workers in the warehouse. “There’s a strategy and a method for every part of a hard campaign. Do we always win when we follow them? No. Do we stand a better chance of winning them? Yes,” says McAlevey.

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