2018-03-29 10:54:24
Did Cambridge Analytica Break US Election Laws? from Rising Up With Sonali on Vimeo.
The UK-based data gathering and political consulting firm Cambridge Analytica has been facing renewed scrutiny about its roles in two major game-changing elections on both sides of the Atlantic in the wake of a recent investigative news report. The company boasted about creating so-called "psychographic profiles" of voters to change their behavior and voting patterns about a year ago but it wasn't until recently that its impact was taken seriously.
Now, the US-based organization Common Cause has filed complaints about the role of Cambridge Analytica to the Department of Justice and the Federal Election Commission on the basis of election law violations.
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