In the past, a New York Times front-page story was all it took to get an issue traction. But those days are gone. During the 2012 election, it was often funny memes, great tweets and stunning videos that had the biggest impact on the news cycle. Hear from some of the people, both inside and outside of the Obama campaign, who created the content that helped win the election. They’ll share what they did and how your campaign or cause can best leverage the internet to win.