2013-06-24 16:48:19

Moving the Needle: How We Won Gay Marriage in 2012

After a string of more than 30 losses at the ballot, gay activists won four marriage-related ballot campaigns in 2012. These historic wins legalized the freedom to marry for same-sex couples in Maine, Maryland and Washington while defeating an anti-gay amendment in Minnesota. The victories are the result of a critical shift in messaging and strategy including a more sophisticated use digital and social media. This session will provide an inside look at how social media and digital organizing, along with a strong field game, helped transform marriage from a losing issue into a winning issue.

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