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Audience

Launched in 1995, Free Speech TV is an independent, publicly-supported, non-profit TV multi-platform digital media pioneer. Using both television and the Internet, Free Speech TV inspires viewers to become civically engaged to build a more just, equitable, and sustainable society. Free Speech TV is owned and operated by Public Communicators, Inc., a 501(c)3 non-profit, tax-exempt organization, founded in 1974. Free Speech TV is based in Denver, CO.

Audience Research on Current Viewers

Demographics:

  • Free Speech TV viewers skew male, and a majority fall in the 35-49 age bracket.
  • They are more diverse than non-viewers in terms of ethnicity and sexual orientation.
  • While a majority are married, the number of single viewers is 3X that of the non-viewers.


Attitude:

  • Free Speech TV viewers are more engaged in community activities than non-viewers.
  • They are also slightly more involved in political activities, and they identify more as ‘liberal' or ‘progressive' in their political thinking.


Media Consumption:

  • Free Speech TV viewers are stronger consumers of media than non-viewers, and they watch 11% more television each week.
  • They are more active in using blogs, social networking web sites and, also spend more time watching online videos.


Free Speech TV Viewing Behaviors:

  • 28% of viewers watched Free Speech TV at least once in the past week.
  • 39% record Free Speech TV programs.


Perception of Free Speech TV:

  • ‘Different perspective from other sources' and ‘unique programming' are top two reasons for watching Free Speech TV.
  • It is perceived most strongly as being ‘informative' and ‘intellectual.'


Evaluation of Free Speech TV:

  • 43% have recommended Free Speech TV to others.
  • 24% would be willing to pay a service provider for the channel.


Audience Research on Non-Viewers:

  • 14% of current non-viewers indicate they are likely to watch Free Speech TV in the future.
  • Prospective Free Speech TV viewers are skew younger and slightly more female.

Source: Audience research conducted by Frank N. Magid Associates, Inc., April 10 to April 23, 2008.


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